Overview

InnoVoyce is seeking an accomplished Director of Sales to lead and manage national commercial operations. The Director of Sales will oversee a full P&L, execute against an approved budget, and lead a field organization consisting of direct distribution representatives and independent distributors.
This role requires an entrepreneurial, high-performing leader with deep experience in surgical capital equipment and consumable sales within a surgical operating room environment. The Director will take full ownership of the business unit and drive aggressive growth through both direct and channel strategies.

Key Responsibilities

Direct Sales Execution

• Drive key account sales through direct engagement with surgeons, hospital administrators, and clinical stakeholders
• Maintain a strong presence in hospital operating rooms and ambulatory surgery centers
• Provide support during surgical procedures as needed

Commercial Management

Develop and execute a comprehensive national plan to grow all three revenue streams:

• Capital surgical laser equipment
• Consumables
• Support and management of mobilizers

Operating Room Expertise

Develop and execute a comprehensive national plan to grow all three revenue streams:

• Demonstrated experience working in a sterile operating room environment
• Knowledge of sterile techniques and hospital credentialing requirements
• Ability to support clinical teams during procedures

Mobilizer Management

Partner closely with mobilizers and practice development partners to expand procedural adoption

P&L and Budget Ownership

• Manage full profit and loss statement and operating budget for the assigned business unit
• Ensure disciplined financial performance and sustainable growth

Strategic Relationships

• Establish and sustain relationships with key opinion leaders and regional health systems
• Navigate Value Analysis Committee processes and hospital purchasing pathways

Forecasting and Reporting

Deliver accurate forecasts, market insights, and operational reports to senior management

Market Development

• Identify new growth opportunities
• Develop national partnerships and sales programs to accelerate market penetration

Entrepreneurial Leadership

• Operate with full ownership of results and accountability for business outcomes

Qualifications

• Proven track record selling into hospital operating rooms and ambulatory surgery centers
• Minimum 5 years of surgical medical device sales experience, including both capital equipment and consumables
• Familiarity with VAC approval processes and hospital purchasing pathways
• Ability to train and support physicians and clinical professionals in a surgical environment
• Top 10% sales performance history in previous roles
• Experience leading distributors and national sales teams
• Established relationships with key opinion leaders and clinical champions
• Demonstrated success managing both capital and consumable revenue streams
• Strong entrepreneurial and operational acumen, including P&L management and budget allocation
• Residence in a major metropolitan city within the assigned region with convenient airport access
• Willingness to travel approximately 50% nationally
• Bachelor’s degree required; MBA or relevant advanced degree preferred

Preferred Attributes

• Deep understanding of medical device sales cycles and reimbursement dynamics in a surgical environment
• Skilled in high-level business discussions with hospital administrators, executives, and procurement teams
• Experience operating within credentialed vendor systems
• Natural leader and motivator of independent sales organizations
• Strategic thinker with strong execution discipline
• Passionate about innovation, technology, and advancing surgical care